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◎购物时尚 Vogues of Shopping
温州整个市区几乎就是一个巨大的购物市场，有功能超强品牌云集的百货商场，如 银泰百货世贸店， 开太百货有限公司 ， 时代广场购物中心 ， 欧洲城的 丹璐广场 ，温州一百家电市场，温州一家体育商城； 而且大街小巷的商业空间都被充分利用， 女人街、五马街等等，从服装到小饰品应有尽有，是逛街购物的天堂。
The urban area of Wenzhou is like a grand shoping centers. It boasts department stores with exceedingly strong functions and gathered famous brands, such as InTime Department Store (in World Trade Center), Kaitai Department Store, Times Square Shopping Center, D & L Mall (in European City), the Electrical Equipment Market of Wenzhou N0.1 Department Store and Wenzhou Yijia Sports Shopping Center. All the streets and lanes are also lined with big or small stores, which offer everything one could wish for, from clothes to small ornaments. Such streets as Wuma Pedestrian Street and Shamaohe Women’s Shopping Street are the best places for people to go window-shopping.
◎消费时尚 Vogues of Consumption
 经济的活跃、文化的发展带给了温州人不一样的消费观。近年来，温州人的消费方式正在发生令人眼花缭乱的变化，改善住房条件、交通通讯、医疗保健、子女教育、文化娱乐、休闲旅游的消费成为热点。新兴的江滨路被冠名为“咖啡酒吧街”，引领了温州的时尚消费潮流。
The revitalization of economy and the development of culture bring the Wenzhou people different views of consumption. In recent years, the pattern of personal consumption in Wenzhou is undergoing dazzling changes. Improvement of housing, traffic ad telecommunications, medical and health care, children’s education, cultural amusement and holiday making and traveling all have become the focuses of consumption. The newly-built Jiangbin Road is crowned with the name of “Café and Bar Street”, leading the trend of the consumption vogues in Wenzhou.
◎文化时尚 Vogues of Culture
随着经济文化的日益发展，温州人更注重健康、高品质的生活，生活文化时尚的内涵也明显加深。温州人享受时尚同时更创造时尚。如美容美发、上网冲浪、品茗小聚、运动健身、文化娱乐等。还有 一些传统的民俗活动也得到恢复和发扬，如节日拦街福活动、端午划龙舟活动等，成为人们向往的传统狂欢节日。
As economy and culture develop day by day, the Wenzhou people attach greater importance to healthy and high-quality life and gain more profound knowledge of its cultural significance. While enjoying vogues, they further create various forms of vogues, such as facial beauty treatment, hair styling and surfing the internet. They have parties in restaurants, drink tea in teahouses, do fitness exercises and take part in cultural entertainment. Some traditional folk activities, such as the “Street Prayer” and rowing dragon boats, have also been renewed and developed, hence becoming traditional festival carnivals.
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